That ’70s Red is a red matte lip colour shade for the femme fatale in you. With a natural flair for everything fashionable, you know there's no need to be apologetic for being partial to the finer things in life. Never afraid to speak your mind - you know that it's not a crime to love yourself more than you'll love any man. Be you - in fearless fashion, with every swipe of this classic red. Creamy and moisturising, SUGAR It's A-Pout Time! Vivid Lipstick combines the look of a classic matte lip with the benefit of incredible comfort. Enriched with micronized pigments and silica micro-beads, this matte lipstick glides on easily and settles to a gorgeous matte finish. FDA approved, this lipstick is free of mineral oil and parabens.